On Friday, September 19, Apple unveiled its latest product range. Among them are iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max, as well as Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3 and the next generation AirPods Pro 3. All these products are already available at Apple Store locations worldwide.

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Festivities for the arrival of the new products also took place at our location – C&C store on Brīvības Street 31. During the event, our team introduced visitors to each of the new products, discussing their features and advantages.

Now the latest iPhone, Apple Watch, and AirPods are available for purchase at cec.lv and all physical C&C stores in Riga and Daugavpils.‍

When you've chosen your new iPhone, don't forget to protect it with a screen protector and case. At cec.lv, you'll find a wide range of accessories from both Apple and other quality brands.‍

👉 View iPhone accessories

Our Apple specialists are ready to help with everything you need – from handing over your old device and transitioning to the new model, to exploring operator offers and setting up your new products.

Additionally, using Smart Deal, it's possible to purchase selected Apple products even more conveniently:
 👉 Learn more about Smart Deal