Bari, March 27, 2025 - Some stories aren't measured solely by turnover or store counts, but by the miles traveled and the challenges overcome when no one else believed. The C&C journey officially began on March 29, 2001, in Bari, driven by the energy of those determined to prove that innovation knows no geographical boundaries. It was born from a vision to make technology an approachable, accessible, and transformative experience. Today, as it celebrates its 25th anniversary, that project born in the heart of Southern Italy has become a technological bridge uniting eight European nations, evolving from a local passion into a leading Apple player for thousands of individuals, businesses, and schools.

This evolution, fueled by a vision that never feared distance, has defined C&C’s story as “against the grain”. In a market often centralized in Northern Italy, the company proudly chose to keep its beating heart and logistical headquarters in Puglia, while determinedly expanding throughout the peninsula. Over the years, this growth naturally crossed national borders; today, the brand operates in eight European countries (Italy, France, Sweden, Denmark, Finland, Estonia, Latvia, and Lithuania) with a network of over 100 stores and a team exceeding 1,300 people.

However, the fabric of C&C lies not just in its widespread presence, but in its ability to translate technological excellence into concrete solutions for every sector of society. The company has diversified its impact, becoming a strategic partner in key areas. As an Apple Premium Education Partner, C&C guides thousands of students and teachers daily through the delicate and inspiring process of school digitalization. In the B2B sector, it offers tailored solutions for enterprises and professionals, boosting productivity through the intelligent integration of the Apple ecosystem. In Service, with over 100 Authorized Service Providers, it furnishes expert technical support that has become the group’s hallmark of reliability.

Sacrifice, resilience, and human value. Behind the figures and grand openings, these 25 years recount a journey of great satisfaction and obstacles that served as powerful catalysts. Celebrating this milestone today means looking customers in the eye with the same passion as the early days, honoring a journey that started in Bari in 2001 without ever losing its compass.

“Celebrating 25 years is not a finish line, but confirmation that our story is a journey made of people - explains C&C management - It hasn't been an easy race, and challenges remain today, but every complex step has taught us to stay agile. Our goal remains to offer not just technology, but the certainty of constant human and professional support: this is the promise that made us a point of reference and the engine that will allow us to overcome any future challenge. For the years to come, our mission remains the same: to be, as our tagline says, the People around technology, placing the individual and their needs at the center of every innovation”.

Founded in 2001, C&C is an Apple Premium Partner and the largest Apple reseller in Italy and among the leaders in Europe. With a widespread presence across eight nations and a strong specialization in the Consumer, Education, and Business segments, C&C provides cutting-edge technological solutions combined with certified technical assistance.